10 general skills or competencies (Job family competencies) for Business Development Director
Skill definition-Creating awareness and demand for your products or services to build a consistent brand identity and generate higher quality leads.
Level 1 Behaviors
(General Familiarity)
Explains the importance of effective marketing campaigns for demand generation.
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Level 2 Behaviors
(Light Experience)
Supports the development and execution of demand generation campaigns.
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Level 3 Behaviors
(Moderate Experience)
Uses demand generation campaigns like events and webinars to acquire prospects and increase responses.
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Level 4 Behaviors
(Extensive Experience)
Provides comprehensive demand generation plans for short- and long-term profitable growth.
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Level 5 Behaviors
(Mastery)
Promotes improvement on demand generation tactics by developing new tools and optimizing program performances.
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Skill definition-Planning, organizing, executing, or even attending events to promote our business's brand, products, or services.
Level 1 Behaviors
(General Familiarity)
Names different types of business events.
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Level 2 Behaviors
(Light Experience)
Tracks and records return on investment from event marketing activities.
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Level 3 Behaviors
(Moderate Experience)
Partners with other departments in organizing and executing event marketing activities.
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Level 4 Behaviors
(Extensive Experience)
Oversees and approves contracts for large-scale, global event marketing activities.
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Level 5 Behaviors
(Mastery)
Keeps abreast with the latest trends in events marketing to keep business competitiveness in the market.
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15 soft skills or competencies (core competencies) for Business Development Director
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Illustrates how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Uses precise and appropriate terminology to explain the characteristics of the P/S.
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Level 3 Behaviors
(Moderate Experience)
Obtains information regarding the commonalities of diverse products and services within our business.
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Level 4 Behaviors
(Extensive Experience)
Proposes solutions to colleagues regarding implementation and operation-related considerations.
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Level 5 Behaviors
(Mastery)
Provides a full range of consulting for the product and service production team.
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Summary of Business Development Director skills and competencies
There are 0 hard skills for Business Development Director.
10 general skills for Business Development Director, Demand Generation, Event Marketing, Lead Generation, etc.
15 soft skills for Business Development Director, Business Acumen, Products And Services, Customer Relationship Management, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Business Development Director, he or she needs to be an expert in Business Acumen, be skilled in Products And Services, and be an expert in Customer Relationship Management.